# A Diamond is Forever

- **Brand:** Assouline
- **Price:** $195.00
- **Catalog:** assouline
- **Retailer:** assouline
- **Product URL:** https://go.cosimo.shop/r/gAAAAABq75PA4i_hnVLdrfFigEa8ZKf2rDPNKwTkdCGSsKGSip5AD04sDUB2JebTsuC3EsAZ08hWs0sfGQNHHGlMk4cuYIUMFt7Yu880UxE2RYJOPFLwVjb64S01NRxR-kVHrYAgWfBNNwEX8xxutmzCfrMOzeWnl0I1BKWvKeQe8gfAhLf8YyvObnLArJ127qRhHILf2eZ1gfGtOIojheq3RxkZP_YwPnKRylP1fpWh56RWriizIp0VGVrP6E-ZT5Qk1utXXsBdw5mx5GUhz-WKEAgemdAPZ91wn2QHCmmp9EGyazow_bEJyAOqcJaGg8CvgdMVlQb-fBb8i0sdrZ4A81xlzWjHgke9SHjqDcpQIb3GOKIUvVoxkPnl1YdibcqfSN1nU5w7LpqMBD7Ye_CreaxcK9Tfs8QQTnT9cLbXK9QL1yPP1dVc1B6dBI7i5NJ7uy67mDpJk_3Q-f52FOo7Je3G0X0PGFucO0Q2ue9ssAd89kjgS6o=
- **GTIN:** 882664020170
- **Availability:** In stock

## Summary

A luxury hardcover coffee table book titled 'A Diamond is Forever' featuring a purple and orange illustrated cover, presented with a matching white protective slipcase.

## Description

In the 1930s, De Beers redefined the role of diamonds in society, celebrating them as masterpieces of nature and craftsmanship. Before this, diamond jewelry pieces were treasures exchanged discreetly amongst society’s elite, as luxury houses, fearful of diminishing their mystique, fostered only private relationships with their clients. De Beers revealed the wonder of diamonds to a wider audience, shifting the perception of them from luxury item to a gift integral to romantic milestones and aspirational, glamorous lives, as well as a way of marking personal achievement. When copywriter Frances Gerety captured the diamond’s essence with the phrase “A Diamond Is Forever” in 1947, the declaration enshrined the diamond as a promise of love and endurance, a sentiment resonating far beyond the notion of a simple gift. Gerety’s words, seen on archival advertisements, magazine placements, and celebrity endorsements, reflected the deep cultural connection between diamonds and enduring relationships. Commissioned artwork from artists such as Pablo Picasso, Salvador Dalí, and Raoul Dufy draws a direct line between a diamond’s rarity—each one formed deep within the earth over billions of years—and the creative genius of fine art. By sharing these artistic visions with the world, De Beers revealed the wonder of diamonds—nature’s oldest treasure—to a wider audience, elevating their aura and allure while preserving the sense of rarity and significance that sets them apart. For a century, the story of diamonds has been one of transformation and continuity. In the 1960s, stars like Elizabeth Taylor and Marilyn Monroe adorned themselves with diamonds, embodying the elegance and glamour associated with the gemstone. The 1990s “Shadows” campaign, with its evocative pairing of diamonds and the neoclassical composition Palladio by Karl Jenkins, captured the essence of the diamond: authentic, unique, and everlasting. In recent years, the conversation around diamonds has expanded to include provenance, sustainability, and ethical stewardship, affirming the diamond’s place as a symbol not just of love but of responsibility and conscience. Much like walking through a gallery that traces the evolution of artistic expression, A Diamond Is Forever offers a view into how diamonds have come to embody the shifting ideals and aspirations of society itself.

## Appearance

- **Materials:** Hardcover in a Luxury Slipcase

## Variants

- **In stock:** 1 of 1

| SKU | Availability |
| --- | --- |
| 42686582653012 | In stock |

## Categories

- **Categories:** Books

## Additional Attributes

- **isbn:** 9781649806185
- **tags:** endear:iconic-brands, endear:watches-jewerly
- **vendor:** ASSOULINE
- **weight:** 6.39 lb
- **language:** English
- **dimensions:** W 11 x L 14 x D 1.8 in
- **page count:** 240 pages
- **released on:** January 2026
- **product type:** Books
- **dust regularly:** Use a soft, dry cloth or feather duster to gently remove dust from the cover and page edges.
- **shopify handle:** a-diamond-is-forever-the-making-of-a-cultural-icon
- **cover materials:** Hardcover in a Luxury Slipcase
- **avoid direct sunlight:** Prolonged exposure to direct sunlight may cause fading or discoloration of the cover and pages, or melt or warp the binding, compromising the book's integrity.
- **number of illustrations:** 180
- **use caution when opening:** Do not force the spine flat, especially on new books, as this may damage the binding.
- **handle with clean dry hands:** Always use clean, dry hands when handling your book to avoid transferring oils, dirt, or liquids onto the pages and cover.
- **keep away from sharp objects:** Sharp objects can damage the cover and pages.
- **keep away from liquids and food:** Avoid placing books near food or beverages to prevent spills and stains.
- **keep away from children and pets:** Large books are heavy and unwieldy and may cause injury.
- **store in a cool dry place on a low secure shelf:** Humidity and moisture can damage the paper and melt or warp the binding. Store books upright and closed on a flat surface, away from heat sources. Heavy books placed precariously on high shelves or surfaces may cause injury. Do not use as a storage surface.

## Enrichment

- **Type:** coffee table book
- **Type Synonyms:** hardcover book, art book
- **Tags:** hardcover, slipcase, illustrated cover, luxury edition
- **Styles:** minimalist, sophisticated
- **Category Path:** Media > Books > Print Books
- **Book cover type:** Hardcover
- **Genre:** Arts, Fashion & beauty, History
- **Language version:** ENG- English
- **Canonical Brand:** Assouline

## Images

- ![Image 1](https://cdn.storerouter.ai/bd83d2a8b8813e906fcb4e16540f21d7/0a76d66c4abb17dadba8486a7f9442cf.webp)
- ![Image 2](https://cdn.storerouter.ai/bd83d2a8b8813e906fcb4e16540f21d7/2fd3c8addfe0a5c5c9eead2522afa76b.webp)
- ![Image 3](https://cdn.storerouter.ai/bd83d2a8b8813e906fcb4e16540f21d7/9366b9eb12200ff36b38934681b616bf.webp)
- ![Image 4](https://cdn.storerouter.ai/bd83d2a8b8813e906fcb4e16540f21d7/2a7d6911d13539f182924de1f1f5fc26.webp)
- ![Image 5](https://cdn.storerouter.ai/bd83d2a8b8813e906fcb4e16540f21d7/4f24e449a88777d66768056ad60d4f2e.webp)

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*Source: cosimo.shop | Product ID: b5d009dc-8f7a-54f2-ba9a-da50c0055b20 | Canonical URL: https://cosimo.shop/product/assouline/a-diamond-is-forever-b5d009dc-8f7a-54f2-ba9a-da50c0055b20*