Renzo Rosso has built a life by breaking the rules. Since founding Diesel in 1978, he’s transformed denim into a global symbol of rebellion and style, pairing craftsmanship with a bold, provocative vision. But his impact goes beyond fashion, shaping conversations around sustainability, philanthropy, and wellness. To mark his 70th birthday, this volume traces Seventy from Assouline, defining moments in Rosso’s extraordinary journey, celebrating a man who hasn’t just changed how the world dresses but how it dares to think.