Description Vintage Nissan promotional mesh trucker hat hat featuring an embroidered "King Nissan" mascot from the late 1970's to1980's. History The "King Nissan" character was part of Nissan's marketing during the era when the company was rapidly expanding its presence in North America. As Nissan transitioned from the Datsun name to Nissan in the early 1980s, dealerships and promotional events often handed out hats like this to customers, employees, and racing fans. The cartoon king symbolized Nissan's confidence and growing reputation for building dependable, high-quality cars, earning the nickname "King Nissan" in some advertising campaigns. Specifications Color: RedSize: One Size