Our custom-developed tee takes its cues from the classic ‘hicru’ tee popularly used by California outdoor outfitters and surf shops during the 60s and 70s. Made from a mid-weight 100% cotton jersey, it strikes that perfect balance of sturdy yet soft — built to feel broken-in from the first wear and get even better over time. • Mid-weight 100% cotton jersey (170GSM) • Rib-knit collar • Chest pocket • Screen-printed front and back artwork • Traditional fit with a high crewneck • Made in Portugal