What it is: A high-impact, high-drama mascara with a jumbo brush that fans out lashes while thickening, curling, and lifting for the ultimate eye-opening effect. Formulation Type: Curling What Else You Need to Know: Designed exclusively for this mascara, the jumbo brush grabs and visibly pushes each lash upward. The unique mascara formula creates a long-lasting curl that holds in place.