A silky-smooth formula that is powered by Airtech™. This is a blurred, blush filter effect that provides a veil of color for up to 16 hours*.Blush gets airbrushed! Charlotte expertly developed these dreamy shades, in 2 finishes, to deliver perfect pigment pay-off with every application. Cheat the look of fresh, youthful skin with this formula as it optically lifts the cheekbones and bounces light for fuller, plumper looking cheeks for up to 16 hours of long-wear*. Swish it. Pop it. Lift it. Bounce it! *Tested on 33 people