Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Weightless curl conditioner works deep inside strands No heavy, greasy feel because our proprietary Profaxil-18 Complex™ breaks up Marula Oil and Coconut Oil particles, enabling them to penetrate hair and lubricate hair’s internal protein chains Instantly gives dry, dehydrated, brittle, “static” curls fluid motion, silky texture, bounce and elasticity