Instantly cover grays, touch up highlights, fill in sparse areas. Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Its water-resistant formula lasts from shampoo to shampoo but stays put when you sleep, sweat, or swim. It is formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. Why it's WOW - Easy, instant, precise: just press, no mess! - Temporary color stays until shampooed out (you can swim in it!) - Reflective mineral powder for a multi-dimensional, natural look. - Never stiff, sticky, or waxy like mascaras, crayons, and sprays. - Great value! 6 months to 1 year usage for one compact. - No waxes, no dyes, no PPDs + cruelty-free. For all hair types, especially for color-treated hair, graying hair and thinning hair.