For many, a FIFA tournament™ starts when the opening game is kicked-off. But for Panini-lovers, it all starts months earlier. Their eyes light up when seeing a shiny foil badge in a newly opened packet of stickers. For generations, football-lovers have been collecting the famous Panini sticker albums. We teamed up with Panini and FIFA to manufacture and distribute a range of sixteen special Panini FIFA World Cup™ collection t-shirts.