This new take on gel disappears at the fingertips and melts into hair, effortlessly taming frizz and setting slicked-back styles without stickiness or crunch. Incredibly versatile, it can be used wet or dry, for sleek updos, to smooth flyaways when wearing hair down—the possibilities are endless. The soft-touch formula easily brushes out, so you can go from a tight bun to wearing hair loose without washing. - Water-based formula allows for light buildable hold that won’t compromise texture or style - Cruelty-free. Vegan. Pregnancy-safe - Scented with Crown Affair’s signature scent