What it is: A four-step ritual that cleanses, detangles, adds volume, and enhances natural texture for effortless air-dried strands. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine and Medium Hair Concerns: - Curl-Enhancing - Oily Scalp - Volumizing Key Benefits: - Cleanses and removes buildup without stripping - Adds visible fullness while nourishing and strengthening - Enhances natural texture for effortless, tousled waves and soft touchable volume Highlighted Ingredients: - Tsubaki Meadows™: Weightlessly hydrates, strengthens, and naturally protects from heat. - Field Mustard Flower Extract: Ultra-conditioning, tames frizz, protects, and detangles strands. - Bolivian Pink Salt: Adds effortless, lived-in texture. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. These products are also vegan, gluten-free, and cruelty-free. What Else You Need to Know: This is a curated wash-day ritual designed for fine to medium hair that craves volume, movement, and soft, lived-in texture. This four-step, air-dry friendly edit works in harmony to cleanse, detangle, lift, and define, revealing fuller, more effortless strands with every air-dry. Fragrance Description: These formulas have a fresh, uplifting, and spa-like scent with notes of sparkling yuzu, green tea, bergamot, and sandalwood. Clinical Results: In an independent consumer-perception study of 46 women using the Shampoo and Conditioner as a system over 2 weeks: - 94% agreed hair felt hydrated, but not weighed down - 93% agreed hair felt clean, but not stripped of its natural oils - 92% agreed hair looked more voluminous In a consumer perception study of 38 women who used The Leave-in Conditioner over 3 weeks: - 99% said their hair felt hydrated but not weighed down and said their hair felt softer - 98% said their hair looked more vibrant and had enhanced shine - 97% said their hair felt less frizzy In an independent consumer-perception study of 31 women who used The Texturizing Air Dry Mousse over 2 weeks: - 100% agreed their hair felt touchable, not crunchy - 92% had more volume and fullness - 86% had more natural-looking waves This Set Contains: - 2.7 oz/ 82 mL The Volumizing Shampoo - 2.7 oz/ 82 mL The Volumizing Conditioner - 1.7 oz/ 50 mL The Leave-in Conditioner - 1 oz/ 60 mL The Texturizing Air Dry Mousse
What it is: A four-step ritual that cleanses, detangles, adds volume, and enhances natural texture for effortless air-dried strands. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine and Medium Hair Concerns: - Curl-Enhancing - Oily Scalp - Volumizing Key Benefits: - Cleanses and removes buildup without stripping - Adds visible fullness while nourishing and strengthening - Enhances natural texture for effortless, tousled waves and soft touchable volume Highlighted Ingredients: - Tsubaki Meadows™: Weightlessly hydrates, strengthens, and naturally protects from heat. - Field Mustard Flower Extract: Ultra-conditioning, tames frizz, protects, and detangles strands. - Bolivian Pink Salt: Adds effortless, lived-in texture. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. These products are also vegan, gluten-free, and cruelty-free. What Else You Need to Know: This is a curated wash-day ritual designed for fine to medium hair that craves volume, movement, and soft, lived-in texture. This four-step, air-dry friendly edit works in harmony to cleanse, detangle, lift, and define, revealing fuller, more effortless strands with every air-dry. Fragrance Description: These formulas have a fresh, uplifting, and spa-like scent with notes of sparkling yuzu, green tea, bergamot, and sandalwood. Clinical Results: In an independent consumer-perception study of 46 women using the Shampoo and Conditioner as a system over 2 weeks: - 94% agreed hair felt hydrated, but not weighed down - 93% agreed hair felt clean, but not stripped of its natural oils - 92% agreed hair looked more voluminous In a consumer perception study of 38 women who used The Leave-in Conditioner over 3 weeks: - 99% said their hair felt hydrated but not weighed down and said their hair felt softer - 98% said their hair looked more vibrant and had enhanced shine - 97% said their hair felt less frizzy In an independent consumer-perception study of 31 women who used The Texturizing Air Dry Mousse over 2 weeks: - 100% agreed their hair felt touchable, not crunchy - 92% had more volume and fullness - 86% had more natural-looking waves This Set Contains: - 2.7 oz/ 82 mL The Volumizing Shampoo - 2.7 oz/ 82 mL The Volumizing Conditioner - 1.7 oz/ 50 mL The Leave-in Conditioner - 1 oz/ 60 mL The Texturizing Air Dry Mousse