The Volumizing Shampoo thoroughly cleanses and amplifies flat, limp, and breakage-prone hair. Hair feels clean, strengthened, and moisturized—with the added indulgence of our signature scent: a fresh, modern blend of botanical and citrus notes. Coconut-based surfactants remove impurities without stripping or drying Rice protein fortifies the hair shaft for a fuller appearance Tsubaki meadows™ delivers lightweight hydration Color safe