In a new take on the classic, Velvet Violet reveals an unexpected side to this unique flower. Inspired by velvet, a recurring feature of the Dries Van Noten collection, the fragrance combines the woody freshness of violet with the warm notes of sesame in a subtle interplay of contrasts. The bottle reflects this approach: its semi-transparent purple glass echoes the shades of the ingredient and the lustre of velvet. At its core, a graphic motif inspired by sesame, borrowed from the brand’s collections, captures this interplay between colour, texture and fragrance.