It's not everyday that you discover a top-tier mascara that outperforms in its waterproof version — and for only $6, no less. According to our testers, it's safe to say that the E.l.f. Lash It Loud Waterproof Mascara is one of Target's many hidden gems. Its flexible silicone wand applicator separates and lengthens each and every lash, due to long bristles that run both vertically and horizontally. The bristles even form a spiky ball tip at the end of the wand for maximum control over a fluttery flare. The formula comes in a deep black pigmentation, which creates a glossy and bold lash look with absolutely zero risk of running.<br><br><strong>Editor testing and review notes: </strong>“The E.l.f Cosmetics Lash It Loud Waterproof mascara shocked me not only for its staying power, but also for it ability to create defined volume and length. Its silicone brush effectively combs each lash from root to tip, while its small shape and spiked end accesses finer lashes in the inner and outer corner. This mascara was tested in the shower, at the beach, and throughout several hot sunny days, and it successfully resisted flaking, smudging, running, or budging. When you’re ready to wash it away, a makeup removing cloth or simple eye-safe face wash will do the trick, without any harsh rubbing or risk of losing any lashes in the process.” — <em>Commerce Writer & Producer Olivia Cigliano</em><br><br><strong>What testers say</strong>: "I. Love. This. Stuff. This mascara stays put, which is what I really want in a mascara. The brush is unique - it has very short, stiff bristles. I thought I would dislike it at first, but I have found that it really helps me get some of the tiny lashes in the outside corner of my eyes, and I get no clumps using this wand. The formula is very buildable, from subtle and natural with one coat to almost falsey-levels with three or four coats."<br><br><strong>Volume: </strong>4.5/5 rating <strong>| Length</strong>: 4.7/5 rating <strong>| <strong>Definition:</strong> </strong>4.8/5 rating<strong> <strong>| </strong>Long-wear:</strong> 5/5 rating<br><br><strong>Price upon publish date of this article:</strong> $6
It's not everyday that you discover a top-tier mascara that outperforms in its waterproof version — and for only $6, no less. According to our testers, it's safe to say that the E.l.f. Lash It Loud Waterproof Mascara is one of Target's many hidden gems. Its flexible silicone wand applicator separates and lengthens each and every lash, due to long bristles that run both vertically and horizontally. The bristles even form a spiky ball tip at the end of the wand for maximum control over a fluttery flare. The formula comes in a deep black pigmentation, which creates a glossy and bold lash look with absolutely zero risk of running.<br><br><strong>Editor testing and review notes: </strong>“The E.l.f Cosmetics Lash It Loud Waterproof mascara shocked me not only for its staying power, but also for it ability to create defined volume and length. Its silicone brush effectively combs each lash from root to tip, while its small shape and spiked end accesses finer lashes in the inner and outer corner. This mascara was tested in the shower, at the beach, and throughout several hot sunny days, and it successfully resisted flaking, smudging, running, or budging. When you’re ready to wash it away, a makeup removing cloth or simple eye-safe face wash will do the trick, without any harsh rubbing or risk of losing any lashes in the process.” — <em>Commerce Writer & Producer Olivia Cigliano</em><br><br><strong>What testers say</strong>: "I. Love. This. Stuff. This mascara stays put, which is what I really want in a mascara. The brush is unique - it has very short, stiff bristles. I thought I would dislike it at first, but I have found that it really helps me get some of the tiny lashes in the outside corner of my eyes, and I get no clumps using this wand. The formula is very buildable, from subtle and natural with one coat to almost falsey-levels with three or four coats."<br><br><strong>Volume: </strong>4.5/5 rating <strong>| Length</strong>: 4.7/5 rating <strong>| <strong>Definition:</strong> </strong>4.8/5 rating<strong> <strong>| </strong>Long-wear:</strong> 5/5 rating<br><br><strong>Price upon publish date of this article:</strong> $6