The New Chief Date Royal Purple, released in July 2025, carries forward the legacy of the classic Favre Leuba from the 1970s, as an elegant luxury sports watch which meticulously preserves and reinterprets vintage elements for a new, contemporary aesthetic. Designed for the urban man with a focus on style and wearability, the Favre Leuba Chief watches are defined by a unique case design and a powerful mechanism. It’s a versatile selection of timepieces that seamlessly adapt to today’s fast-paced lifestyle, looking equally at home in a corporate setting, a sports outing and everything in between.