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What is your purpose in the world? The FOH™ PURPOSE collection explores this question through the Japanese concept of ikigai, which categorizes our raison d’être into four fundamental aspects of inner life: what you love, what you are good at, what the world needs and what you can get paid for. This new collection captures that balance through functional designs, a soft color palette with vibrant accents and a variety of eye-catching prints that represent ikigai itself and its four principles. The green bunny on the front of the Bunny Paid T-shirt represents the concept of "what they can pay us for". Made in Barcelona in 100% organic cotton, this relaxed-fit white T-shirt also stands out for the large screen-printed logo on the back and the brand's label sewn on the hem.
What is your purpose in the world? The FOH™ PURPOSE collection explores this question through the Japanese concept of ikigai, which categorizes our raison d’être into four fundamental aspects of inner life: what you love, what you are good at, what the world needs and what you can get paid for. This new collection captures that balance through functional designs, a soft color palette with vibrant accents and a variety of eye-catching prints that represent ikigai itself and its four principles. The green bunny on the front of the Bunny Paid T-shirt represents the concept of "what they can pay us for". Made in Barcelona in 100% organic cotton, this relaxed-fit white T-shirt also stands out for the large screen-printed logo on the back and the brand's label sewn on the hem.