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What is your purpose in the world? The FOH™ PURPOSE collection explores this question through the Japanese concept of ikigai, which categorizes our raison d’être into four fundamental aspects of inner life: what you love, what you are good at, what the world needs and what you can get paid for. This new collection captures that balance through functional designs, a soft color palette with vibrant accents and a variety of eye-catching prints that represent ikigai itself and its four principles. The trio of plush toys on the front of the T-shirt represents three of the ikigai concepts. Plus, the teddy bear is a nod to FOH™ itself, which, thanks to the creativity and talent of its collaborators, has managed to turn its passion into something real and of high quality, in line with its principles. Made in 100% organic cotton, this relaxed-fit white T-shirt also stands out for the large screen-printed logo on the back and the brand label sewn on the hem.
What is your purpose in the world? The FOH™ PURPOSE collection explores this question through the Japanese concept of ikigai, which categorizes our raison d’être into four fundamental aspects of inner life: what you love, what you are good at, what the world needs and what you can get paid for. This new collection captures that balance through functional designs, a soft color palette with vibrant accents and a variety of eye-catching prints that represent ikigai itself and its four principles. The trio of plush toys on the front of the T-shirt represents three of the ikigai concepts. Plus, the teddy bear is a nod to FOH™ itself, which, thanks to the creativity and talent of its collaborators, has managed to turn its passion into something real and of high quality, in line with its principles. Made in 100% organic cotton, this relaxed-fit white T-shirt also stands out for the large screen-printed logo on the back and the brand label sewn on the hem.