A skin-fusing liquid blush that creates a just-pinched cheeks & luminous matte effect. Its watercolor-inspired technology inspired by Armani lipstick formulation combines intense color with lightweight blendability. An optimal balance of color lacquers & high pigments are blended into a water-in-oil emulsion to create a vibrant color payoff in the thin film that seamlessly fuses with skin. This unique and weightless texture stretches into an ultra-thin film without moving makeup and builds infinitely from a natural to more intense flush, lasting up to 12h*. Available in 10 vibrant pick-me-up shades. *Consumer test on 84 women