What it is: A new volumizing and lengthening, ultra-black mascara that is buildable and offers increased volume, visibly longer lashes, and 24 hours of long wear.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingHighlighted Ingredients: - Pro Vitamin B5: Protects and strengthens lash over time.- Ceramide-Like Active: Nurtures and smooths the lash surface.