What it is: An innovative blush with a one-of-a-kind, pillowy-soft texture that delivers long-wearing, buildable, soft-matte color while blurring the look of pores. Highlighted Ingredients: - Clover Flower Extract: Antioxidant-rich to create a soft-focus, blurred effect on skin. - Powdered Ceramides and Botanical Glycerides: Skin-mimicking lipids lock in moisture for all-day soft-matte comfort. - Memory Cloud Texture: Unique technology creates a pillowy-soft texture that transforms to powder. Ingredient Callouts: This product is cruelty-free. What Else You Need to Know: Cloud Paint Plush Blush has a Memory Cloud Texture—it’s pillowy-soft to the touch and transforms into a weightless, blendable powder with buildable color. From a soft flush to a bold look, mix and blend shades with your fingers or the dual-ended Cloud Paint Cheek Brush (sold separately) for a sunset-inspired flush. Clinical Results: In an independent consumer testing panel of 33 people: - 100% of users agree skin has a healthy flush of color - After 8 hours, 100% of users agree product is comfortable, lightweight, and breathable on skin - After 8 hours, 96% of users agree skin looks soft-focused and diffused