What it is: A lip-perfecting balm that delivers feather-light, blurred color—designed to enhance tone, leaving lips smooth and nourished for up to 12 hours. Formulation Type: Lip Balm & Treatment Benefits: Hydrating, Long-wearing, Plumping Highlighted Ingredients: - Conditioning Complex: A blend of emollients and oils that nourishes, smooths, and softens. - Smoothing Gel-Base and Hyaluronic Acid: Blurs the appearance of lips. - Emollient and Oil Blend: Nourishes the skin barrier for up to 12 hours. Ingredient Callouts: Free of parabens, phthalates, mineral oil, and triclosan. It is also vegan and cruelty-free. What Else You Need to Know: This ultra-silky, gel-based formula quickly blurs and smooths lines, leaving lips looking and feeling cashmere-soft all day long. Smooth to the touch, these balms effortlessly wrap lips in a single swipe of color for addictive, nondrying wear. Available in a curated collection of five shades, each designed to enhance your natural lip tone with soft-matte, buildable color. Clinical Results: In a US consumer study with 34 participants, instantly after use: - 97% said this product effortlessly glides and seamlessly smooths lips - 94% said this product enhances the look of their natural lip color - 82% said this product blurs lip lines for fuller looking lips In a US consumer study with 34 participants, after 8 hours: - 88% said this product makes lips feel softer - 85% said this product is nondrying and comfortable throughout the day - 82% said this product makes lips look smoother In a US consumer study with 34 participants, after 12 hours: - 91% said this product feels weightless on lips - 91% said this product has a soft-matte finish all day - 82% said this product makes lips feel more nourished for 12 hours