Keep your cool. Formulated with Blue Malva, Chamomile, Coconut, and Coneflower, Blonde Shampoo gently cleanses and moisturizes while helping neutralize unwanted yellow tones..Ideal for blonde hair.Cruelty-free.Free of Sulfates.12 fl oz/ 340 ml.On wet hair, apply a liberal amount and massage into a rich foam.Rinse, repeat and leave in for 2 - 3 minutes to neutralize yellow tones.For best results, follow with J Beverly Hills Blonde Conditioner