Our lightest and fluffiest towel (450 grams per square meter) starts with Turkish cotton two-ply yarns. A unique spinning process creates tiny spaces between the fibers - so they absorb and release water more quickly. The result is a towel that dries you faster and quickly dries out when you hang it up or throw it in the dryer. It s also ultra-plush - and may be the softest towel you ve ever touched.