14 adaptable shades give every skin tone a barely flushed, just-pinched glow; Applies easily onto the cheeks; Formula is easy to blend; Shade coverage is customizable; Formula feels refreshing on skin; Formula becomes one with skin/seamless; Formula does not sit on skin/pores; Formula does not sit on skin/texture; Pores look diminished; Feels weightless; Feels soft and cushiony; Feels comfortable throughout wear; Easy Building Coverage: 96% of consumers said It is easy to build coverage to desired shade with this product; Soft Skin: 96% of consumers said it feels soft on their skin; Weightless: 90% of consumers said it feels weightless on their skin