L’Oréal's EverPure line prides itself in being completely sulfate-free and designed for all hair types under the sun, but it's an especially worthy drugstore shampoo for color-treated hair. This particular repairing shampoo is all about strengthening the bonds that are lost when hair is bleached, highlighted, or colored all over. Use it one to three times a week (letting it set for 5 to 10 minutes before rinsing) to maximize its effectiveness. We love the product so much that it earned a coveted spot on our roundup of the <a rel="noreferrer noopener" target="_blank" href="https://wwd.com/shop/shop-beauty/best-amazon-beauty-products-1234974624/">best Amazon beauty products</a>, after receiving over 2,000 five-star ratings on the retailer's site.<br><br><strong>Editor testing and review notes:</strong> “Blame it on bleach or regular use of hot tools — my hair leans on the dull side, no matter how many hair masks I slather on. After two washes with the corresponding conditioner, this shampoo gave me a visible boost in shine. That, combined with a little leave-in conditioner on my ends, creates the effect of super healthy hair.” — <em>WWD Shop Senior Beauty & Lifestyle Commerce Editor Claire Sullivan</em><br><br><strong>Price upon publish date of this article:</strong> $8.97
L’Oréal's EverPure line prides itself in being completely sulfate-free and designed for all hair types under the sun, but it's an especially worthy drugstore shampoo for color-treated hair. This particular repairing shampoo is all about strengthening the bonds that are lost when hair is bleached, highlighted, or colored all over. Use it one to three times a week (letting it set for 5 to 10 minutes before rinsing) to maximize its effectiveness. We love the product so much that it earned a coveted spot on our roundup of the <a rel="noreferrer noopener" target="_blank" href="https://wwd.com/shop/shop-beauty/best-amazon-beauty-products-1234974624/">best Amazon beauty products</a>, after receiving over 2,000 five-star ratings on the retailer's site.<br><br><strong>Editor testing and review notes:</strong> “Blame it on bleach or regular use of hot tools — my hair leans on the dull side, no matter how many hair masks I slather on. After two washes with the corresponding conditioner, this shampoo gave me a visible boost in shine. That, combined with a little leave-in conditioner on my ends, creates the effect of super healthy hair.” — <em>WWD Shop Senior Beauty & Lifestyle Commerce Editor Claire Sullivan</em><br><br><strong>Price upon publish date of this article:</strong> $8.97