What it is: A 24-hour buildable, breathable liquid foundation with a natural, soft-matte finish in shades made for all skin tones and textures. Coverage: Full Finish: Natural Formulation: Liquid SPF: Under 15 Highlighted Ingredients: - Sugar Kelp Extract: Absorbs excess oil. - Red Algae Extract and Hyaluronic Acid: Hydrate skin over time. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, sulfates SLS & SLES, and triclosan. What Else You Need to Know: Powered by 87 percent skincare ingredients, this 24-hour liquid foundation absorbs excess oil with sugar kelp extract and hydrates skin over time with hyaluronic acid. It blends easily to deliver a natural look with flexible, waterproof wear and non-cakey, buildable coverage with a soft-matte finish. Clinical Results: In consumer testing on 167 women, after using product for 1 week: - 98% said it blended easily onto skin - 94% said it was color-true - 91% said it left skin looking natural