Color: Purple (warm undertones) Formula: Semi-permanent gel hair dye Finish: Ultra-glossy, multi-dimensional shine Application: Designed for use on clean, towel-dried hair Longevity: 8–12 washes (varies by porosity and routine) Best for: All hair types and textures Coverage: 1 tube covers shoulder-length hair Certifications: Vegan & Cruelty-Free Packaging: Recyclable box & aluminum tube