What it is: A buildable, long-lasting, waterproof cream-to-powder eyeshadow with high-pigment color and 14HR crease-proof & smudge-proof wear. Formulation: Pressed Powder Highlighted Ingredients: - Intense Pigments: Delivering great color payoff in just one swipe that lasts all day What Else You Need to Know: Born Star features a bouncy, buttery, cream-to-powder texture for seamless, no fallout application. This flake-proof, smudge-proof formula blends effortlessly for high-impact or soft diffused looks, setting to a smooth, soft-powder finish. It’s available in matte, metallic, and duochrome shades, housed in a unique star-shaped swivel compact. Clinical Results: In a consumer test with 114 participants ages 24 to 64 with daily product use: - 14-hour crease-free wear - 90% one stroke color payoff and 99% smooth non-gritty application - Flakeproof, smudgeproof, fadeproof, and no fall-out application In an instrumental test with 35 participants: - Waterproof and humidity-proof - Ophthalmologist-tested - Suitable for contact lens wearers and sensitive eyes