This 59FORTY teams up with Alpha Industries, bringing a rugged, New Era's style. An embroidered Dallas Cowboys logo brings the team's identity to the crown, while an Alpha Industries ribbon is safety-pinned to one side and a buttoned flap pocket is on the other as a nod to the brand's heritage in premium, utility-driven design. Solid, eyelet-detailed panels finish the look with the kind of durable, no-frills construction both brands are built on.