NOVACAM, rooted in "American Street Cleanfit, Retro Relaxation", blends American high street, vintage retro and minimalist casual aesthetics. Featuring letter graphic casual sweatpants, washed wide-leg denim jeans and retro printed short-sleeve tees, the brand adopts heavyweight fabrics, vintage distressed craftsmanship, baggy relaxed silhouettes and iconic American prints. With unisex versatile design, it effortlessly creates neat, casual and premium daily street looks.