A rosy toned neutral for a mani with a feminine edge. "HZ is named after Heidi Zak , founder of ThirdLove , who blew us away with her immediate support of Olive & June, while running her own empire, no big deal! Naming a shade after such a badass CEO was meant to be." XO SGT Plump gel-like finish Lasts up to 10 days No lamp needed, easy removal