Inspired by a skincare-minded approach, the Bright Blonde Essential Priming Serum from Oribe replenishes essential moisture and eliminates brassiness using violet and pearlized pigments to reveal visibly brighter blonde hues. As the essential first step when caring for blonde hair, this lightweight serum allows for seamless layering of styling products and helps ensure more even distribution of product throughout the hair. It also provides 450°F/232°C heat protection to help prevent breakage. Hair is left protected, touchably soft and lit from within.