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What it is: A restorative treatment for blondes that instantly tones, eliminates brassiness, and brightens strands while hydrating and adding shine. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Brassiness - Damage, Split Ends, and Breakage - Dryness Key Benefits: - Instantly tones brassiness and brightens strands - Increases elasticity and softens dry, brittle hair - Treats existing damage and prevents future damage Highlighted Ingredients: - Pure Violet Pigment: Rapidly removes brassiness and yellow tones from blonde and highlighted hair. - Restorative Protein and Pea Extract: Target damaged strands, restore softness and elasticity, and seal split ends for healthier-looking hair. - Moringa, Olive, and Coconut Oils: Repair damage and intensely hydrate the hair shaft. Ingredient Callouts: Free of sulfates SLS & SLES. It is also gluten-free and cruelty-free. What Else You Need to Know: Stay bright with this restorative, softening treatment specially formulated for blondes. Its supercharged, concentrated formula instantly tones with violet pigments, eliminating brassiness and brightening strands. Additionally, a blend of rich oils and lavender extract leaves hair nourished, ultra-soft, and restored. Fragrance Description: Oribe’s signature Côte d’Azur scent is a sun-drenched blend of Mediterranean citrus and white butterfly jasmine. Clinical Results: In a consumer-panel survey of 104 women, after 2 uses: - 91% said treatment removed unwanted brassiness - 86% said hair looked brighter and more vibrant - 85% said hair looked healthier - 80% said hair felt less brittle and looked less damaged This product is an Allure Best of Beauty award winner.
What it is: A restorative treatment for blondes that instantly tones, eliminates brassiness, and brightens strands while hydrating and adding shine. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Brassiness - Damage, Split Ends, and Breakage - Dryness Key Benefits: - Instantly tones brassiness and brightens strands - Increases elasticity and softens dry, brittle hair - Treats existing damage and prevents future damage Highlighted Ingredients: - Pure Violet Pigment: Rapidly removes brassiness and yellow tones from blonde and highlighted hair. - Restorative Protein and Pea Extract: Target damaged strands, restore softness and elasticity, and seal split ends for healthier-looking hair. - Moringa, Olive, and Coconut Oils: Repair damage and intensely hydrate the hair shaft. Ingredient Callouts: Free of sulfates SLS & SLES. It is also gluten-free and cruelty-free. What Else You Need to Know: Stay bright with this restorative, softening treatment specially formulated for blondes. Its supercharged, concentrated formula instantly tones with violet pigments, eliminating brassiness and brightening strands. Additionally, a blend of rich oils and lavender extract leaves hair nourished, ultra-soft, and restored. Fragrance Description: Oribe’s signature Côte d’Azur scent is a sun-drenched blend of Mediterranean citrus and white butterfly jasmine. Clinical Results: In a consumer-panel survey of 104 women, after 2 uses: - 91% said treatment removed unwanted brassiness - 86% said hair looked brighter and more vibrant - 85% said hair looked healthier - 80% said hair felt less brittle and looked less damaged This product is an Allure Best of Beauty award winner.