All that glitters is Gold Lust. With each use, this ultra hydrating conditioner turns back the clock to reveal softer, smoother hair that looks younger and feels healthier than ever before. Based on a 7-day consumer panel survey of 101 women using Gold Lust Shampoo and Gold Lust Conditioner: 91% saw an improvement in the appearance of their hair, 82% felt damaged ends were more reinforced and sealed, and 74% felt hair is more resilient against future damage.