All that glitters is Gold Lust. This rejuvenating shampoo offers a calming and balancing cleanse while repairing past damage and restoring hair to its glossiest, healthiest state. Based on a 7-day consumer panel survey of 101 women using Gold Lust Shampoo and Gold Lust Conditioner: 91% saw an improvement in the appearance of their hair, 82% felt damaged ends were more reinforced and sealed, and 74% felt hair is more resilient against future damage.