The Imperial Blowout Transformative Styling Spray creates a full, flawless, iconic Oribe blowout that lasts for days while styling in strength, softness and shine. Formulated with skincare technology, this transformative crme evolves through three phases: cream to oil, which moisturizes, followed by oil to powder to provide volume and memory. It also provides UV protection for hair, softens while adding density and body, provides heat protection and prevents breakage. Based on a 2-day consumer panel survey of 40 women: 95% felt hair was more luxurious, stronger, fortified and healthier, 93% said hair appeared less damaged after one use, and 9 out of 10 reported their blowout and style lasted for two days.