What it is: A highly pigmented brow cream inspired by Pat McGrath’s iconic bleached-brow artistry for softened, editorial, eye-amplifying effects. Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES. What Else You Need to Know: Create the look of softened, tonal brows with smooth, buildable coverage and a soft-focus finish. The creamy formula and tapered spoolie coat each hair from root to tip for effortless application, customizable intensity, and comfortable all-day wear.