# drench it soothing priming milk with rice water

- **Brand:** point of view
- **Price:** $34.00
- **Catalog:** sephora
- **Retailer:** sephora
- **Product URL:** https://go.cosimo.shop/r/gAAAAABq9ZfbXJOvLbETxMd7rUCCJKE6XxQPuwL2cp0YqtSjgJKQVm7Pc3uHJmkWJ6ENPigSUK8AeKrKMh482IkcrjHVJbgZGBjcVq6AgZSB9XradU2sqQJyBOokYqJd5SfUQudZHOp4BchPrEG1GRucTS2JEbnD-cVRdGxF-H7xOfXCLQ3m3mDegnVN0uApYflqK0molX9UdwyGqyYlWQXEAvf66o5Zsfdyx_lsCTIG6Bav9FhYZ9rSdf2YWU89TJb-I3G_WRX2v5pMojpZPrrkwQsm_hRD7o0Hv3vJ36ahY84mihmmsMonVOtFHV24N4XhU25EZUdeKAf53ySh-qwYCTxb3qVAw9jo9YozUK94YIWaMfjKLcEu-W-ulhtpekI85dxPJYMiGCi5dedwyYZEEXZkL9-lahhwJ8lB6G9xfXWXMF6kPDnv5sfENNZeU-595zWBCNqU
- **Availability:** In stock

## Summary

A weightless, milky soothing priming essence with fermented rice water and niacinamide designed to hydrate and soften the skin before makeup application.

## Description

What it is: A weightless, milky priming essence that quickly soothes, softens, and floods skin with hydration while helping every step after absorb seamlessly. Skin Type: Normal, Dry, and Combination Skincare Concerns: Dryness Formulation: Liquid Highlighted Ingredients: - Fermented Rice Water, Niacinamide, Resveratrol, Squalane, Adenosine Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. What Else You Need to Know: The essential first layer. Skin feels calm, plump, and perfectly prepped for smoother, glowier makeup application. Best for anyone looking to boost hydration and create a smooth, makeup-ready base—especially dry or sensitive skin types. Clinical Results: Results based on a third-party clinical test of 32 subjects: - 100% of clinical subjects saw an improvement in skin hydration immediately - Reduces trans-epidermal water loss (TEWL) by 31% Based on a clinical study of 30 women after 2 weeks of use 1 time a day: - 83% of clinical subjects showed improved skin firmness

## Appearance

- **Sizes:** 5.07oz/150ml (per-size availability under Variants)
- **Materials:** -Fermented Rice Water, Niacinamide, Resveratrol, Squalane, Adenosine Saccharomyces/Rice Ferment Filtrate, Water (Aqua/Eau), Glycerin, Glycereth-26, Butylene Glycol, Propanediol, 1,2-Hexanediol, Niacinamide, Squalane, Acetyl Tetrapeptide-118, Acetyl Tripeptide-74 Amide, Palmitoyl Sh-Tripeptide-1 Amide, Palmitoyl Sh-Tripeptide-3 Amide, Lactobacillus/Glycine Soja (Soybean) Ferment Extract, Lactobacillus/Panax Ginseng Root Ferment Filtrate, Lactobacillus/Rice Ferment, Saccharomyces/Coix Lacryma-Jobi Ma-Yuen Seed Ferment Filtrate, Saccharomyces/Potato Extract Ferment Filtrate, Resveratrol, Sodium Hyaluronate Crosspolymer, Allantoin, Olea Europaea (Olive) Fruit Oil, Adenosine, Tocopherol, Sodium Hyaluronate, Tremella Fuciformis Polysaccharide, Polyglutamic Acid, Ceramide Np, Caprylic/Capric Triglyceride, Simethicone, Polyglyceryl-10 Laurate, Hydrogenated Lecithin, Polyglyceryl-3 Methylglucose Distearate, Polyacrylate Crosspolymer-6, Hydrogenated Phosphatidylcholine, Ethylhexylglycerin, Methyl Glucose Sesquistearate, Sodium Phytate, Ethoxydiglycol, Poloxamer 338, Stearic Acid, Glycolipids, Phytosterols, T-Butyl Alcohol, Xylose, Fructan.

## Variants

- **In stock:** 1 of 1
- **Available:** 5.07oz/150ml

| Size | SKU | Availability |
| --- | --- | --- |
| 5.07oz/150ml | 3019916 | In stock |

## Categories

- **Categories:** Makeup > Face > Face Primer

## Additional Attributes

- **size:** 5.07oz/150ml
- **ageRange:** 20s, 30s, 40s, 50s
- **skinType:** normalSk, drySk, comboSk
- **lovesCount:** 8736
- **ingredients:** -Fermented Rice Water, Niacinamide, Resveratrol, Squalane, Adenosine Saccharomyces/Rice Ferment Filtrate, Water (Aqua/Eau), Glycerin, Glycereth-26, Butylene Glycol, Propanediol, 1,2-Hexanediol, Niacinamide, Squalane, Acetyl Tetrapeptide-118, Acetyl Tripeptide-74 Amide, Palmitoyl Sh-Tripeptide-1 Amide, Palmitoyl Sh-Tripeptide-3 Amide, Lactobacillus/Glycine Soja (Soybean) Ferment Extract, Lactobacillus/Panax Ginseng Root Ferment Filtrate, Lactobacillus/Rice Ferment, Saccharomyces/Coix Lacryma-Jobi Ma-Yuen Seed Ferment Filtrate, Saccharomyces/Potato Extract Ferment Filtrate, Resveratrol, Sodium Hyaluronate Crosspolymer, Allantoin, Olea Europaea (Olive) Fruit Oil, Adenosine, Tocopherol, Sodium Hyaluronate, Tremella Fuciformis Polysaccharide, Polyglutamic Acid, Ceramide Np, Caprylic/Capric Triglyceride, Simethicone, Polyglyceryl-10 Laurate, Hydrogenated Lecithin, Polyglyceryl-3 Methylglucose Distearate, Polyacrylate Crosspolymer-6, Hydrogenated Phosphatidylcholine, Ethylhexylglycerin, Methyl Glucose Sesquistearate, Sodium Phytate, Ethoxydiglycol, Poloxamer 338, Stearic Acid, Glycolipids, Phytosterols, T-Butyl Alcohol, Xylose, Fructan.
- **skinConcerns:** dullness, dryness
- **reviews count:** 442
- **variationType:** Size
- **sunProtections:** none
- **suggested usage:** Suggested Usage: -After cleansing, dispense into palms and gently press into skin. -Apply multiple layers for additional hydration. -POV hack: Wait 30 seconds before applying step 02 Drip It (sold separately).
- **typeDisplayName:** Standard
- **bi exclusive level:** none
- **isSephoraExclusive:** True
- **freeShippingMessage:** spend $50 for free shipping
- **shoppingPreferences:** makeupArtistFounded, onlyAtSephora
- **ingredientPreferences:** squalane, niacinamide
- **max purchase quantity:** 10

## Enrichment

- **Type:** face primer
- **Type Synonyms:** priming milk, makeup primer, face essence
- **Tags:** milky texture, liquid formulation, white bottle, pump dispenser
- **Styles:** minimalist
- **Category Path:** Beauty > Makeup > Face > Face Primers
- **Suitable for skin type:** Combination, Dry, Normal
- **Skin care effect:** Hydrating, Moisturizing, Nourishing, Priming, Smoothing, Softening, Soothing
- **Makeup features:** Conditioning, Contains Hyaluronic Acid, Hydrating, Moisturizing, Nourishing
- **Dispenser type:** Bottle
- **Product form:** Liquid, Milk
- **Canonical Brand:** point of view

## Images

- ![Image 1](https://cdn.storerouter.ai/34b02e8dde2eae1197900af1572e79bf/f8492766c88a976f39331386ea4b63da.webp)
- ![Image 2](https://cdn.storerouter.ai/34b02e8dde2eae1197900af1572e79bf/96bc996c68a7187f037c89cb759e19f5.webp)
- ![Image 3](https://cdn.storerouter.ai/34b02e8dde2eae1197900af1572e79bf/4cf012e0035ed7ac25d16b33b2fcae21.webp)
- ![Image 4](https://cdn.storerouter.ai/34b02e8dde2eae1197900af1572e79bf/4bcc77c7a3681616ce8fe876fdfd39b4.webp)
- ![Image 5](https://cdn.storerouter.ai/34b02e8dde2eae1197900af1572e79bf/e7185271dc1e6cd97715a04688b8e28f.webp)
- ![Image 6](https://cdn.storerouter.ai/34b02e8dde2eae1197900af1572e79bf/39c299fa1bfbe869634b673ee7644c80.webp)
- ![Image 7](https://cdn.storerouter.ai/34b02e8dde2eae1197900af1572e79bf/31850af535b2fe2d9073866e1f783ab2.webp)

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*Source: cosimo.shop | Product ID: 0f027384-e51b-5c1c-8e19-f8b0b93cba07 | Canonical URL: https://cosimo.shop/product/point-of-view/drench-it-soothing-priming-milk-with-rice-water-0f027384-e51b-5c1c-8e19-f8b0b93cba07*