100% washed cotton twill long sleeve button-up collared shirt. Vintage wash for soft hand-feel. Embroidered twill patch applique on the left chest above pocket and soft yarn chainstitch embroidery on the center back. Since 1944, Smokey Bear has promoted a message of preventing unwanted human-caused wildfires. A portion of the proceeds from officially licensed Smokey Bear merchandise helps fund the nationwide wildfire prevention campaign.