# Datejust 31 278240 Stainless Steel Pink Dial Oyster (2026)

- **Brand:** Rolex
- **Catalog:** jewelsaficionado
- **Retailer:** jewelsaficionado
- **Product URL:** https://go.cosimo.shop/r/gAAAAABq9jxMdP19M0k4hbjx99L942AW_pcxcydLLQxP7eUWj88B30lSqDUIpQqOnZdOlQ74-sJTlxBqm_uiViYUWJLggNv1Nc2LGx6Iv_6ylurRinUIWLvR_mAOqoVe6SQEeJOzsJCLYrNlcNHNMkU10qeJ-QxIvHVAKMXOyOPdk3nBWNCNOzxQW64_touLDWLcVzcQelvT--zdqR41lkdL_SWluurr9SzDeQh4SB-tS5elE003_fw1sfgQsGDJCn8jMCBGJtVwYtCfqJ5az0yX4LDYh523SI-NJH0V1VJqqHvkQxmTofxOylSGFDC0bpznh18J26pDhsVtMAXWiuWSwxW9qFeD9-gD-2fSWzCYgDauA7EiDKNH0iZNzWv-AjfizHT_Oleyn1Gwj0eXWb2dTpz5y7Zl49UgPulY0EcdnKMDyq1ja-83WnQGYzYqkVDwBfpA2rCcHfcNUfhgh9K4btl5Mjvd_LIli2t9n5Gxz1oWhdyaG0jaE3svqb__aaTfBumuhYC9
- **Availability:** Out of stock

## Summary

Stainless steel luxury watch featuring a 31mm case, a pink dial, and a classic Oyster bracelet.

## Description

The Rolex Datejust 278240 is a sophisticated blend of luxury and contemporary style, crafted from stainless steel. Its 31mm case is highlighted by a domed steel bezel, adding a refined touch to its iconic silhouette. The screw-down crown and the middle case machined from a solid block are the hallmarks of Oyster construction. Introduced in 1945, the Datejust was the first self-winding wristwatch to show the date in a window on the dial, and the 31mm proportions carry that design into a size sitting between the classic 36mm and the smaller Lady models. The standout pink dial offers a soft and playful aesthetic.The date window at 3 o'clock, magnified by Rolex's signature Cyclops lens, ensures optimal legibility, while the Oyster bracelet enhances both elegance and comfort with its flat three-piece link design. Perfectly balancing functionality and luxurious design, the Datejust 278240 is a timeless statement piece for those who appreciate bold yet refined timepieces.

## Appearance

- **Colors:** Pink
- **Materials:** Stainless Steel

## Variants

- **In stock:** 0 of 1

| Color | SKU | Availability |
| --- | --- | --- |
| Pink | 67617492435251 | Out of stock |

## Categories

- **Categories:** Watch

## Additional Attributes

- **tags:** 278240, Chrono24, Datejust, JAwatches, phase1-new-listings, rolex
- **vendor:** Rolex
- **bracelet:** Oyster bracelet
- **product type:** Watch
- **shopify handle:** rolex-datejust-31-278240-stainless-steel-pink-dial-oyster-2026

## Enrichment

- **Type:** watch
- **Type Synonyms:** wristwatch, timepiece
- **Gender:** unisex
- **Age Groups:** adult
- **Tags:** stainless steel, pink dial, oyster bracelet, domed bezel, date window, analog display, luxury watch
- **Styles:** classic, sophisticated, luxury
- **Colors:** pink
- **Color Families:** Pink
- **Category Path:** Apparel & Accessories > Jewelry > Watches > Fine Watches
- **Band color:** Silver
- **Band pattern:** Solid
- **Case color:** Silver
- **Case pattern:** Solid
- **Dial color:** Pink
- **Dial pattern:** Solid
- **Watch case shape:** Round
- **Watch display:** Analog
- **Watch features:** Date Display, Screw Down Crown
- **Watch material:** Stainless Steel
- **Canonical Brand:** Rolex

## Images

- ![Image 1](https://cdn.storerouter.ai/2376e599ef167e6f80a8a567f5b63e51/a1fa4c171bf612375a642673f0e1d9c2.jpeg)

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*Source: cosimo.shop | Product ID: f6c6f181-d4d1-5b04-abde-3b550ec8380f | Canonical URL: https://cosimo.shop/product/rolex/datejust-31-278240-stainless-steel-pink-dial-oyster-2026-f6c6f181-d4d1-5b04-abde-3b550ec8380f*