# Datejust 31 278289RBR White Gold Dark Grey Dial President Diamond Bezel (2026)

- **Brand:** Rolex
- **Price:** $0.00
- **Catalog:** jewelsaficionado
- **Retailer:** jewelsaficionado
- **Product URL:** https://go.cosimo.shop/r/gAAAAABq0nBg58ordqEcFSWt5yscmBMgqQXp_k0UYJ0IPpkqCIw1hOYtJfC1LfQ3MmY-j3DhHPFQYuaYcaPvhzRtRtYtA3cr_OGZbnDEJvUpZK-mKKMYDAfJ23TmbtA1F3VlHuhFS4w9ZWhVBD2W01z2RLkhEGeD79Yk2ZtDB60kw319fwQ1uVQ-Cvjymrm2-GkAVAcrM_EZL699Chz5g2DiOsxv3Nx52_AWIcrJWAknzH6j1nxwfl70G3-PmsZaL3zFdcYg2PzNovUZz7KhdLAyGVbgA4JslTz2AUSVy2_fwuW6iIxpzyz_BECyEIQ7ljcjvIby6BVIBxVM0A-w_9RZhnAo0bEbPVint7NwuOLROgCTdnzY08o9BNa83ILih9q4TKn7xvOgz1u8ufO6Fbws3P6J6162rMvPGs2HUJNrG2SpKYuI-ub2XRzIk8ejLP8NDVaIfCsAiXzTpJFuzShy2IrfZbzNPMuazxkGRCXjK1etKwukA7afavFvcw3yg033qmZP13xBRklv4Aq23b-q8EJ_Ni-sJyOhreb4ObGcLKkHHQIQPTI=
- **Availability:** Out of stock

## Summary

Luxury white gold watch featuring a dark grey dial, a diamond-set bezel, and a president bracelet.

## Description

The Rolex Datejust 278289RBR is a sophisticated blend of luxury and contemporary style, crafted from white gold. Its 31mm case is highlighted by a diamond-set bezel, adding a refined touch to its iconic silhouette. The RBR suffix in the reference denotes a bezel set at the factory rather than added afterwards, a distinction collectors treat as decisive on gem-set Rolex. Introduced in 1945, the Datejust was the first self-winding wristwatch to show the date in a window on the dial, and in solid white gold it stands among the most formal expressions of the collection, with case, bezel and bracelet all worked from the same alloy. The standout dark grey dial offers a moody and contemporary aesthetic.The date window at 3 o'clock, magnified by Rolex's signature Cyclops lens, ensures optimal legibility, while the President bracelet, first introduced on the 1956 Day-Date, enhances both elegance and comfort with its semi-circular three-piece links. Perfectly balancing functionality and luxurious design, the Datejust 278289RBR is a timeless statement piece for those who appreciate bold yet refined timepieces.

## Appearance

- **Colors:** Grey
- **Materials:** Diamonds

## Variants

- **In stock:** 0 of 1

| Color | SKU | Availability |
| --- | --- | --- |
| Grey | P7271S | Out of stock |

## Categories

- **Categories:** Watch

## Additional Attributes

- **tags:** 278289RBR, Chrono24, Datejust, JAwatches, phase1-new-listings, rolex
- **text:** Reference 278289RBR
- **vendor:** Rolex
- **reference:** 278289RBR
- **product type:** Watch
- **shopify handle:** rolex-datejust-31-278289rbr-white-gold-dark-grey-dial-president-diamond-bezel-2026

## Enrichment

- **Type:** watch
- **Type Synonyms:** wristwatch, timepiece
- **Gender:** unisex
- **Age Groups:** adult
- **Tags:** diamond bezel, president bracelet, date window, white gold, dark grey dial, analog display
- **Styles:** luxury, formal, sophisticated
- **Colors:** gray
- **Color Families:** Gray
- **Category Path:** Apparel & Accessories > Jewelry > Watches > Fine Watches
- **Band color:** Gray
- **Band pattern:** Solid
- **Case color:** White
- **Case pattern:** Solid
- **Dial color:** Gray
- **Dial pattern:** Solid
- **Watch case shape:** Round
- **Watch display:** Analog
- **Watch features:** Date Display
- **Watch material:** Metal
- **Canonical Brand:** Rolex

## Images

- ![Image 1](https://cdn.octogen.ai/2376e599ef167e6f80a8a567f5b63e51/1cabfd5cebc03a11d3194d7d9c29c2d2.jpeg)

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*Source: cosimo.shop | Product ID: 339fa09b-4acf-5b45-8cd1-b41a123c5311 | Canonical URL: https://cosimo.shop/product/rolex/datejust-31-278289rbr-white-gold-dark-grey-dial-president-diamond-bezel-2026-339fa09b-4acf-5b45-8cd1-b41a123c5311*