# Datejust 31 278344RBR Stainless Steel Aubergine Diamond Roman Dial Jubilee Diamond Bezel (2026)

- **Brand:** Rolex
- **Price:** $0.00
- **Catalog:** jewelsaficionado
- **Retailer:** jewelsaficionado
- **Product URL:** https://go.cosimo.shop/r/gAAAAABq1OTLuMm3YiA4O5K7HCndcfEhsGeA_dwWoSGXujqyYLrh1J3BYa3_eM2PbA1Nct_cQisgysdZO5dmriqSIVJUZ2ca1_U8PLryJd7nCqqlyESpDAUmMm3XlgMRFvSQ1wJ9vyIhXwtkXhlCWrFsHcsstYck35EECyt3U1oouF5Rj5QxXBL2MZl0efO_AznFUsADxkVaLIuXQCJCv198NhLVmNUq-WhhdUdYqK_ioJKdgwn6bLsUN6WkwvklAO1ahi36zEXzEN5k7btT9OPeMo5DQgB_n276OV1pdV5k4UgRSUNCl_rEJlwF4iv7L9VpoTLwbcCWMTjzQh3vVKy2zsSW_hTHJw0qukArqIETPlNoqdS-QUo_UyQvdCfUzM5j2rWNHe_kUMEbKbItxMQj-dgzMddh7zJDfLzxt5PqBVcLbyjsgx-M4JuCD1Oat5pv_0K5CcgHsZEstYvBgbb9eXF-sdTeteaTH-Lcg3yXDJz64EDJkyvwutV9oPjdBZzgjnTulQGl3pgJham9-c7TuA9XCn5_T6cIrOtVPTVI9YMu5ygd3M47ryW8fYCkNO5ydE7B1urV
- **Availability:** Out of stock

## Summary

Luxury stainless steel and white gold watch featuring a 31mm case, a diamond-set bezel, an aubergine purple dial with diamond Roman numerals, and a Jubilee bracelet.

## Description

The Rolex Datejust 278344RBR is a sophisticated blend of luxury and contemporary style, crafted from stainless steel and white gold. Its 31mm case is highlighted by a domed white gold bezel set with diamonds, adding a refined touch to its iconic silhouette. The RBR suffix in the reference denotes a bezel set at the factory rather than added afterwards, a distinction collectors treat as decisive on gem-set Rolex. Introduced in 1945, the Datejust was the first self-winding wristwatch to show the date in a window on the dial, and this execution pairs the durability of steel with white gold cast in Rolex's own foundry, a combination the Datejust has carried almost since its introduction. The standout aubergine dial features diamond hour markers, offering a deep and jewel-toned aesthetic.The date window at 3 o'clock, magnified by Rolex's signature Cyclops lens, ensures optimal legibility, while the Jubilee bracelet, designed in 1945 for the Datejust itself, enhances both elegance and comfort with its polished five-link design. Perfectly balancing functionality and luxurious design, the Datejust 278344RBR is a timeless statement piece for those who appreciate bold yet refined timepieces.

## Appearance

- **Materials:** Diamonds, Stainless Steel

## Variants

- **In stock:** 0 of 1

| SKU | Availability |
| --- | --- |
| P7353S | Out of stock |

## Categories

- **Categories:** Watch

## Additional Attributes

- **tags:** 278344RBR, Chrono24, Datejust, JAwatches, phase1-new-listings, rolex
- **text:** Reference 278344RBR
- **vendor:** Rolex
- **reference:** 278344RBR
- **hour markers:** diamond
- **product type:** Watch
- **shopify handle:** rolex-datejust-31-278344rbr-stainless-steel-aubergine-diamond-roman-dial-jubilee-diamond-bezel-2026

## Enrichment

- **Type:** watch
- **Type Synonyms:** wristwatch, timepiece
- **Gender:** female
- **Age Groups:** adult
- **Tags:** diamond bezel, roman numeral dial, jubilee bracelet, date window, stainless steel, white gold, aubergine dial
- **Styles:** luxury, formal, sophisticated
- **Category Path:** Apparel & Accessories > Jewelry > Watches > Fine Watches
- **Band color:** Silver
- **Band pattern:** Solid
- **Case color:** Silver
- **Case pattern:** Solid
- **Dial color:** Purple
- **Dial pattern:** Diamond, Text
- **Watch case shape:** Round
- **Watch display:** Analog
- **Watch features:** Date Display
- **Watch material:** Stainless Steel
- **Canonical Brand:** Rolex

## Images

- ![Image 1](https://cdn.octogen.ai/2376e599ef167e6f80a8a567f5b63e51/d96d53b032952e5c7aa8dcd40ef4ce00.jpeg)

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*Source: cosimo.shop | Product ID: 471e20d4-33c3-50e8-9bda-bb8bd560d376 | Canonical URL: https://cosimo.shop/product/rolex/datejust-31-278344rbr-stainless-steel-aubergine-diamond-roman-dial-jubilee-diamond-bezel-2026-196d30d8-1aa8-49b2-95ee-ba14d2640a3c*