Scottish Gaelic for "red", RÙADH (pronounced “roo-ah”) is associated with concepts of strength and resilience — much like denim. The NYC-based brand crafts its collections in small batches from ethically sourced materials in organic silhouettes inspired by natural formations of the earth. Medium-wash straight-leg jeans with a steady, even cut that runs clean from him to hem. The balanced wash softens the denim, giving it a timeless appeal that is perfect for everyday styling.