Scottish Gaelic for "red", RÙADH (pronounced “roo-ah”) is associated with concepts of strength and resilience — much like denim. The NYC-based brand crafts its collections in small batches from ethically sourced materials in organic silhouettes inspired by natural formations of the earth. These bootcut jeans come in a deep bordeaux denim with a smooth, steady fall through the leg. The rich tone gives the silhouette a stronger presence while the slight flare keeps the shape long and balanced.