Scottish Gaelic for "red", RÙADH (pronounced “roo-ah”) is associated with concepts of strength and resilience — much like denim. The NYC-based brand crafts its collections in small batches from ethically sourced materials in organic silhouettes inspired by natural formations of the earth. These wide-leg jeans come in a medium wash and a loose, elongated wide-leg cut. The relaxed rise and even denim tone keep the silhouette classic and easy to incorporate into your everyday wardrobe.