Scottish Gaelic for "red", RÙADH (pronounced “roo-ah”) is associated with concepts of strength and resilience — much like denim. The NYC-based brand crafts its collections in small batches from ethically sourced materials in organic silhouettes inspired by natural formations of the earth. This button-down shirt is designed with light pink stripes and a relaxed, easy shape that softens the traditional structure. The fine linear pattern adds a subtle surface rhythm without interrupting the clean shape.