Scottish Gaelic for "red", RÙADH (pronounced “roo-ah”) is associated with concepts of strength and resilience — much like denim. The NYC-based brand crafts its collections in small batches from ethically sourced materials in organic silhouettes inspired by natural formations of the earth. Medium-wash straight-leg jeans with a mid-rise fit and an even, easy cut through the leg. The soft denim tone keeps the silhouette relaxed and familiar without feeling flat.