Scottish Gaelic for "red", RÙADH (pronounced “roo-ah”) is associated with concepts of strength and resilience — much like denim. The NYC-based brand crafts its collections in small batches from ethically sourced materials in organic silhouettes inspired by natural formations of the earth. This ribbed cashmere scarf comes in a bright, saturated tone that lifts the simplicity of the knit. The finely ribbed texture gives it a soft structure, allowing it to drape cleanly while still holding shape.