Scottish Gaelic for "red", RÙADH (pronounced “roo-ah”) is associated with concepts of strength and resilience — much like denim. The NYC-based brand crafts its collections in small batches from ethically sourced materials in organic silhouettes inspired by natural formations of the earth. These slim-fit jeans are designed with a close, narrow cut that follows the leg without feeling rigid. The streamlined shape keeps the silhouette sharp and compact from hip to hem.