What it is: A phthalate-free, gentle cleansing shampoo formulated with precious Japanese-sourced argan oil and ceramides to repair and hydrate hair for a silky, smooth finish. Hair Type: Fine, Medium, and Thick Hair Texture: Coily, Curly, Straight, and Wavy Hair Concerns: - Dryness - Straightening and Smoothing - Damage, Split Ends, and Breakage Key Benefits: - Gently cleanses while maintaining the quality of hair strands - Nourishes to help repair and restore damaged hair - Leaves hair looking healthy, silk, and smooth to the touch Highlighted Ingredients: - Japanese Argan Oil: Recognized for its restorative and regenerative properties to repair and replenish hair strands. - Ceramides: Strengthen the bond between the hair fiber and cuticle. - Vitamin E: Restores the structure of damaged hair. What Else You Need to Know: Treat yourself to a restorative, phthalate-free shampoo that gently cleanses and nourishes damaged hair. Formulated with a unique blend of Japanese-sourced argan oil, ceramides, and vitamin E, this shampoo repairs and strengthens hair to leave it with a luxuriously silky, smooth finish. It is safe for all color-treated hair and protects color while improving overall hair health. Fragrance Description: A rich, earthy yet floral scent based on the precious Japanese Hirosaki flower that adds a clean, fresh fragrance with every use.